Brewing Bolder Business
Rufhaus Real Estate is making real estate dreams come true for Western Washington families.
Alysha Ruf made a major pivot when she dove head first into the real estate industry with her own practice under Lake & Company. Following a passion for finding new homes that dates back to her childhood, she now brings that to her clients. How is she different? By providing world-class service from first open house to handing over the keys. She even gets landscapers, cleaning crews, and plumbers in to make a house completely move-in ready for her clients.
“I’m not here to sell houses. I’m here for people to entrust me with some of the biggest financial decisions of their lives. I don’t take that lightly. The key is listening to the clients, not only listening, but hearing what they want and what they need and being able to act on that with the same passion and conviction you would use with yourself.”
- Alysha Ruf, Founder
Aside from making the always-on business owner situation balance with her family life, the biggest challenge comes from growing a reputation in a crowded market and converting the many leads she gets. One tool Alysha brings to the table is Starbucks Cards for Business. It’s an easy thank you for vendors or services, and an easy gift for clients that are busy moving and have a lot up in the air. With this and her customer-first attitude since launching in 2018, she’s overcoming that challenge to help many more families find their new nests.
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